1. Who these terms are between
These terms are an agreement between you (“the Client”) and seo-consultant.co, a consultancy operated by Syed and based in London, United Kingdom (“the Consultancy”, “we”, or “I”). By engaging the Consultancy, whether by signing a proposal, paying an invoice, or instructing work, you agree to these terms.
2. The services
The Consultancy provides SEO consultancy, AI agent development, and custom web development services. The specific services for each engagement are set out in a written proposal or statement of work (“SOW”). If the SOW conflicts with these terms, the SOW prevails for that engagement.
I use reasonable skill and care in the performance of the services and aim to meet the standards of a competent senior practitioner in my field. I do not and cannot guarantee specific ranking positions, specific traffic volumes, or specific commercial outcomes, SEO and digital marketing are influenced by factors outside my control (search engine algorithm changes, competitor activity, your own commercial decisions). Any forecasts are good-faith estimates, not commitments.
3. Engagement types
3.1 Monthly retainers
Retainer services run month-to-month. There is no minimum contract length. Either party may end the retainer by giving 30 days written notice, which means if you notify me today, the retainer ends at the close of the month immediately following the next full calendar month. No break fees apply. Work in progress at the point of notice is completed to a reasonable stopping point within the notice period.
3.2 Fixed-scope projects (web builds, AI agents, audits)
Projects are delivered against a written SOW. The scope, deliverables, timeline, and price are set out in the SOW before work begins. Changes to scope are handled by written change order, with agreed pricing and timeline impact.
4. Payment terms
4.1 Retainers
Retainer fees are invoiced on the 1st of each month and payable in advance, in full, within 7 days of the invoice date. Work may be paused if payment is more than 14 days overdue, after one email reminder. Persistent non-payment (more than 30 days overdue) may result in the engagement being terminated.
4.2 Projects
Projects are invoiced 50% upfront and 50% on completion, unless otherwise agreed in the SOW. The upfront 50% secures a place in the delivery schedule and covers discovery, planning, and initial execution. Work on the project does not begin until the upfront invoice has cleared. The final 50% is invoiced on delivery of the agreed milestones and payable within 14 days.
4.3 Audits
One-off audits are invoiced on delivery and payable within 14 days.
4.4 General payment points
- All fees are quoted and invoiced in Pounds Sterling (GBP).
- All fees are exclusive of VAT. Where VAT applies, it is added to the invoice at the prevailing rate.
- Payment is by bank transfer or Stripe card payment. Card payments attract no additional processing fee.
- Pre-agreed out-of-pocket expenses (third-party tool licences used exclusively for your account, stock imagery, paid media tests) are passed through at cost with receipts.
- Late payment beyond the due date may accrue statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998.
5. Your responsibilities as a client
To do good work, I need reasonable collaboration from your side. Specifically:
- Timely access to accounts the work requires (Search Console, Analytics, CMS, ad accounts, etc.)
- Timely responses to briefs, content drafts, and decisions that only you can make. A reasonable turnaround is 3–5 working days; longer delays may shift project timelines.
- Accurate information about your business, competitors, and commercial context.
- Prompt payment of invoices as set out above.
- Not to ask me to do work that is unlawful, deceptive, or that would knowingly breach a search engine's guidelines.
6. Intellectual property
You own all work product I produce under the engagement, once the relevant invoice has been paid in full. That includes written content, code, schema markup, configuration files, and reports. Prior to payment, the work product remains my property and may not be used. I retain ownership of generic processes, methodologies, templates, and know-how I bring to the engagement, these may be reused across other clients.
I may, with your written permission, reference the engagement publicly (for case studies, testimonials, or the client list on this site). Without your permission, I will keep the fact of our engagement confidential.
7. Confidentiality
Both parties agree to keep confidential information shared during the engagement confidential, and to use it only for the purposes of the engagement. This obligation survives the end of the engagement for two years. Confidentiality does not apply to information that is already public, that is lawfully received from a third party, or that either party is required to disclose by law or regulator.
8. Data protection
Where I process personal data on your behalf (for example, when building an AI agent that handles your customers' data), the engagement is governed by a separate Data Processing Agreement (DPA) compliant with UK GDPR Article 28. Our standard DPA is available on request. Where you process my personal data (for example, storing my contact details in your CRM), your processing is governed by your own privacy policy.
9. Warranties
I warrant that the services will be performed with reasonable skill and care, that I have the authority to enter this agreement, and that the work I deliver will not knowingly infringe third-party intellectual property. You warrant that you have the right to instruct the work, that the information you give me is accurate, and that you will pay the invoices as agreed.
All other warranties, express or implied, are excluded to the fullest extent permitted by law. In particular, I give no warranty of fitness for a particular purpose or of specific commercial outcomes.
10. Limitation of liability
Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for any other liability that cannot lawfully be limited.
Subject to the above, the total aggregate liability of the Consultancy to the Client for all claims arising under or in connection with an engagement is capped at the total fees actually paid by the Client to the Consultancy under that engagement in the twelve (12) months preceding the event giving rise to the claim.
Neither party is liable for indirect, consequential, or special losses, including loss of profit, loss of revenue, loss of goodwill, loss of anticipated savings, loss of data, or loss of business opportunity, whether in contract, tort (including negligence), or otherwise.
11. Indemnity
You agree to indemnify the Consultancy against any third-party claim arising from content or instructions you provide that infringes a third party's rights, breaches applicable law, or violates a contract you are party to. The Consultancy agrees to indemnify you against any third-party claim arising from my knowing infringement of third-party IP in the work I deliver, subject to the liability cap in clause 10.
12. Termination
Retainers may be terminated on 30 days written notice as set out in clause 3.1. Projects may be terminated by either party if the other materially breaches these terms or the SOW and fails to remedy the breach within 14 days of written notice.
On termination: unpaid invoices fall due immediately; work in progress is delivered to a reasonable stopping point; you retain all work product that has been paid for; each party returns or deletes the other's confidential information on reasonable written request.
13. Force majeure
Neither party is liable for failure to perform due to events outside its reasonable control, including but not limited to major internet outages, serious illness, government action, war, or natural disaster. The affected party will notify the other as soon as practical and both parties will cooperate in good faith to manage the impact.
14. General
- Entire agreement, these terms and the SOW are the full agreement between us.
- Variation, any variation must be in writing and signed by both parties (email is sufficient).
- Assignment, neither party may assign its rights without the other's written consent, not to be unreasonably withheld.
- Severability, if any clause is found unenforceable, the rest remains in force.
- No waiver, failure to enforce a right on one occasion does not waive that right on future occasions.
- Third parties, no third party has rights under the Contracts (Rights of Third Parties) Act 1999.
15. Governing law and jurisdiction
These terms and any non-contractual obligations arising out of or in connection with them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction to settle any dispute arising under or in connection with them, save that the Consultancy may bring proceedings to recover unpaid sums in any court of competent jurisdiction.
16. Questions about these terms
If you have any questions about these terms before or during an engagement, email sales@seo-consultant.co. I would rather answer a question honestly up front than argue the interpretation of a clause later.
Last reviewed: 1 April 2026. Next scheduled review: 1 April 2027.